When you are about to launch a brand new product, it is an exciting time for your company. There are now so many different options available to you that you might find it a little overwhelming. You need to ensure that your customers know about your new product before you launch it. That will take a comprehensive marketing plan so that you know you hit the right target demographic. If you are not sure where to begin, you should consider these five awesome ways to promote your new product.
1. Reviews and testimonials
One of the easiest ways you can get your message out there is through reviews and testimonials. People connect with reviews, as they are organic. They tend to seem less promotional than other marketing streams. The first question you need to ask yourself is who you want to review your product. Who has the right audience for your latest item? Who would like your product? When you have answered these questions, you can reach out to the right writers. Bloggers and journalists can be hard to get hold of at times. If you are offering them something free, though, you will find that they can be useful. Send out free samples of your product to key writers and ask if they would like to review it.
2. Social media marketing
Social media marketing is a difficult branch of promotion. Everybody thinks that they have what it takes to use social media networks. The truth of the matter is that it is harder than you think to use social media platforms. You can, of course, start with Facebook and Twitter, but you should expand your horizons. When you are promoting a product, you need to use platforms that are specifically visual. Using a platform, such as Vine, you can show users your product in real time. Learn some tips from Issa Asad Instant Profits with Vine. Getting some critical social media skills will make an enormous difference to your strategy.
3. Exclusive events
In the lead up to the launch of your product, you need to focus on getting your message out to people. Why not organize a private event as a pre-launch of your product? When you make something seem fashionable, everybody will take an interest in it. People like feeling as though they are part of an elite club. If you invite people as ‘VIPs,’ they will feel as though they are important and will think that your product is too.
4. Viral marketing
Viral marketing is extremely hard to master, but when you get it right, it can be incredible. You might want to create a viral video online or host a stunt in the middle of the city. The key thing to remember when you are marketing a product through viral ads is not to make it seem promotional. You want to get people’s interest first, and then hit them with the product. If you tell people that your campaign is an advert from the start, they will not pay attention to it.
Many mainstream brands use competitions to market their products. You could run a competition to come up with a poster for your latest product. That way, people will see and engage with your item before it even hits the market. Everybody wants something for nothing. If people think that they have a chance of winning something, they are sure to take part. Running a competition is an amazing way to grab people’s attention. Without people knowing it, they will have thought about your product for a long time. That means that when the product comes out, they will already be familiar with it.