5 Tips for Designing an Effective Banner Stand

When you are attending a trade show or an exhibition, or you are setting up a display area in your foyer, you need a great banner stand. Banner stands are ideal for all kinds of business as they are economical to purchase, versatile, and convenient. You can quickly create an eye-catching display for your company with a banner stand and some interesting marketing materials. To get the best from your banner stand, take a look at these banner design tips and tricks.

  1. Create an Effective Headline

As with most marketing materials, a headline or tag line is the most important part of the design of personalised banners. Your headline will naturally be suggested by the purpose of the banner, for example if you are advertising an event, or directing people to look at a promotional deal. Always keep the headline short and to-the-point. It should be placed at the top of the banner where people will naturally look first.

  1. Follow with Most Important Text

If the eye naturally gets drawn to the headline, it will drop down next to read the eye level text. Therefore it is a good idea to put a small amount of detail about the offer, or the event, immediately under the headline. Many people at display stands and exhibitions stands will spend very little time reading a banner so you need to catch and maintain their interest.

  1. Don’t Go Overboard

When it comes to banner printing, less is usually more. As discussed above, people at exhibitions and trade shows spend very little time reading banners so it doesn’t help to fill yours with lots of text and images. Try not to confuse the viewer with text that competes for attention. Use plenty of white space and let your main message stand out.

  1. Use Professional Images and Graphics

If you choose a poor quality photo for a website it may or may not be noticed, depending on its size. But if you put a poor-quality picture on a banner it will stand out a mile. Make sure that the graphics and images you use are original, well-designed, and eye catching for all the right reasons.

  1. Choose Effective Colour

The colours on your banner make a big difference. They can affect your viewers, making them think and feel different things depending on the shades you choose. Consider your brand colours but also think about the psychology of colour in relation to people who will see your banner.


Image courtesy of KROMKRATHOG/ FreeDigitalPhotos.net


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