As a start-up business, getting noticed and appreciated is difficult; especially when you’re competing with businesses that are much larger than you are. There are, however, certain tricks of the trade you can use to help make your business appear larger than it is, helping you compete with larger businesses in the process. Here are some of the best:
- Make Social Media a Strength
One main advantage of smaller businesses is that they are generally more personable than their larger counterparts, with a greater family feel.
You can use social media such as Facebook, Twitter and LinkedIn to project this image and keep a firm grip on how your business is perceived. Of course, you have to be aware that maintaining accurate social media profiles and answering customer queries regularly is incredibly time consuming, but it will give the feel that you’re a business that really cares. As an added bonus, you’ll feel larger as it gives the impression you have a social media specialist.
- Look at Press/ PR
Press and PR are two ways to get your business ‘out there’. However, unlike with the above idea, it is also quite expensive, and you have to be certain of your idea/concept before you commit to it.
When done correctly, press and PR are hugely effective tools, expanding your client base massively. However, when ineffective, they are a large drain on your finances for relatively little gain.
Before you invest in PR or press, you have to do your market research. If it seems like a good idea then start small and gradually build your budget as you attract new clients to your ever expanding business.
- Rent on a Temporary Basis
Finally, temporarily renting meeting rooms can be effective in boosting your professionalism. Dealing with clients over the phone and via Skype is all well and good, but you just don’t get the same bond as you do with face-to-face interaction, which is where meeting rooms come in handy. Meeting rooms work well for two reasons. Number one, a meeting room boosts your professionalism and, number two it makes your business appear larger, with regular access to such rooms. As an added bonus and aside, it is good if you’re on a budget, as it is far cheaper over the course of a year than buying or renting a premises.
So, there we have it, 3 ways that you can make your small business appear larger, with greater professionalism to boot.